How to become a publisher of the future in 2022
The publisher landscape in Europe and DACH is moving fast, where there are many challenges facing leading media businesses today and in the near future. Luckily, there are a number of solutions on the market today to ensure publishers are able to continue to deliver many high-value data marketing use cases.
In this webinar, we will be joined by AutoScout24, the largest pan-European online car market, and Canton Marketing Solutions, the leading data marketing consultancy, to discuss key topics and themes centred around future proofing a media business in 2022.
- The new future, including the implications of Google's recent announcement (pushing back the end of cookie)
- Cookieless options (ID Solutions, Contextual)
- Data collaboration (incl. addressability, insights, enrichment)
- Innovative use cases (incl. ML modelling)
- Key challenges which will continue
General Manager International, mediarithmics
Phil Raby has over 14 years experience in the media and technology industry, having worked for businesses like Microsoft, Criteo, Quill and TradeDoubler. He has predominantly worked with brands and ecommerce players in the enterprise space, including the likes of British Airways, John Lewis, Marks & Spencer, TUI and more. Most recently he has joined … Mehr
Senior Product Manager, AutoScout24
Lisa is responsible for various product topics at AutoScout24, including the marketing of the company-wide 1st party data to national and international advertising partners. Furthermore, she is managing the expansion of AutoScout24's data strategy, with the aim of future-proofing the publisher's media business and ensuring its continued profitability. Lisa has more than 9 years of … Mehr
Director of Technical Consulting, Canton Marketing Solutions
Jos is Director of Technical Consulting at Canton Marketing Solutions. Helping organisations drive transformational change within marketing/advertising data & technology. Jos has over 20 years’ experience in digital marketing. He was Chief Product Officer at Flashtalking, and led AdTech and MarTech rollouts for advertisers across Omnicom Media Group and Publicis Media. Jos has helped dozens … Mehr
Der Audience Addressability-Leitfaden für Publisher
Erfahren Sie, wie Sie in einer Post-Cookie-Welt die Audience Addressability angehen können.
Wirksamkeitsprüfung einer DOOH Kampagne - Wie gousto die Zielgruppe "Pendler" erreichte und die gesteckten Kampagnenziele überprüfte
Erfahren Sie mehr über einen effizienteren Kommunikationsansatz im PDOOH Kontext