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Phil Raby, General Manager International, mediarithmics

Phil Raby has over 14 years experience in the media and technology industry, having worked for businesses like Microsoft, Criteo, Quill and TradeDoubler. He has predominantly worked with brands and ecommerce players in the enterprise space, including the likes of British Airways, John Lewis, Marks & Spencer, TUI and more. Most recently he has joined mediarithmics, the market leading next-Gen CDP (CDP, DMP and alliance capabilities), helping media players and broadcasters deliver a 360 degree view of their customer data and deploying advanced data marketing use cases including monetisation, acquisition, retention, upsell, personalisation and more.

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