After leading globally the Metro Advertising Group, Andreas joined L’Oréal Germany in 2011 as Director Media for Germany, Austria and Switzerland. In the beauty industry, he does play a key role in fueling the digital transformation with liberalised advertising deals. Since early 2016, Andreas has also ramped up the first inhouse trading desk team for programmatic advertising – a model currently being scaled across Europe. He has strong obsessions for ROI, consumer audiences and precision marketing, and above all for his three sons.
Andreas Neef war bereits Referent auf dem folgenden ADZINE-Event: Adtrader Conference
Adtrader Conference 2020
Die ADTRADER CONFERENCE begleitet den Wandel im digitalen Mediageschäft durch Automation und Programmatic Technologien.