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Andreas Neef, Director Media & Programmatic Advertising L'ORÉAL

After leading globally the Metro Advertising Group, Andreas joined L’Oréal Germany in 2011 as Director Media for Germany, Austria and Switzerland. In the beauty industry, he does play a key role in fueling the digital transformation with liberalised advertising deals. Since early 2016, Andreas has also ramped up the first inhouse trading desk team for programmatic advertising – a model currently being scaled across Europe. He has strong obsessions for ROI, consumer audiences and precision marketing, and above all for his three sons.

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