Petri Kokkonen is an accomplished digital business developer with over 20 years of sell-side experience. Petri is currently the CEO and partner at Relevant Digital, a software and service company whose mission is to increase the return on the digital services of its customers. The fast-growing company is focused on supporting publishers and sales houses' revenue growth by offering comprehensive solutions for ad tech setup management, optimisation, revenue data collection, and activation. During the years of helping publishers, Petri has gained a broad outlook on sell-side trends, strategies, and tactics. Petri has also actively worked several years in IAB Finland and in IAB Europe as a board member, offering his expertise in several projects.

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