Carsten Frien, Founder und CEO Roq.ad

Carsten Frien is a serial technology entrepreneur. He is an Investor / Advsior / Co-Founder at: madvertise, LiquidM, Mobilike, Fyber, Delivery Hero, HitFox. His latest venture is www.roq.ad.

Cross-device unique user recognition allows advertiser to run campaigns that are not only channel-optimized but rather optimized on the user journey of the consumer across all his screens in use. In today's multi-channel world it is essential to connect the "dots" across the various channels to ensure a positive brand experience for consumers and most efficient budget allocation for advertisers.

(Carsten Fried)