Das Geld aus der Übernahme will CEO Eric Litman in neue Mitarbeiter und internationale Expansion investieren. Eric Litman äußerte sich gegenüber dem US-amerikanischen Magazin adexchanger wie folgt: "We’ve gone through a very rigorous process for the second year in a row, having our tech stack audited by the Media Ratings Council, and a big part of that is having strong data protections in place. We silo data from client to client to prevent even people inside our own company from looking at data or manipulating data. WPP has GroupM, Mediacom, MEC, Maxis, Mindshare and Kantar, which have all sorts of interesting data. We’ll be able to work with each and all of them, as well as folks outside the WPP fold.”