Fabio spent the last 15 years working in the marketing technology space and he set up Adverity's UK operations 5 years ago. Since then, Fabio helped many brands and agencies with their complex marketing campaign measurement, reporting and optimisation needs. In his current role of VP Business Development, Fabio works with strategic partners to extend the reach of Adverity's technology and spends time evangelising on data ownership in the context of marketing.

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