http://youtu.be/XCk9ZfIRM5Y

ADTRADER CONFERENCE 2013, The Path to Holistic Yield Management

Great discussion about sophisticated yield management by using Realtime Advertising mechanism with Jay Stevens, VP and GM International - the Rubicon Project, Dr. Neal Richter, Chief Scientist - the Rubicon Project and Martin van der Meij, Yield Manager -- Telegraaf Media NL We apologize for a the little sound blackout during the stream from minute 4:47 to 6:30.