Dirk Lämmerhirt, Senior Account Manager, comScore: Dirk Lämmerhirt works within the Media sector at comScore, helping leading media organisations and agency networks in the D-A-CH region increase their digital revenue streams. In this role, Dirk has led many of comScore's advertising effectiveness engagements, focused on helping advertisers, agencies and publishers move towards measurement beyond click-through rates, and showing how digital advertising is really performing. Additionally, he regularly presents data and insights to industry audiences, and is comScore's representative in the BVDW workgroups on E-Commerce and Bewegtbild