http://youtu.be/fX9j3aLNxs0

ADTRADER CONFERENCE 2013 - Keynote Sacha Berlik, DataXu

Keynote , Sacha Berlik, General Manager, DataXu "It´s becoming clear that programmatic marketing is nothing less than a strategic transformation for brands and agencies. In our today´s omnichannel media landscape, the focus has rightly returned to the consumer."