Paulo Cunha co-founded ShiftForward in 2011 with a focus on gathering top engineering talent to build the most advanced independent ad forecasting system to date. The result was the AdForecaster, currently in beta trials stage with selected partners, but already surpassing expectations in functionality, performance and scalability. Leveraging engineering resources, ShiftForward offers complete development life cycle services for online advertising companies building their own technology, from requirements gathering to software deployment.