ADTRADER CONFERENCE 2013 - How Platform-Driven Is Mobile Advertising?

Pan Katsukis, CPO & Co-Founder, madvertise - "Compared to online, mobile RTB still lacks sufficient data for enrichment (i.e. for scalable retargeting). Nevertheless mobile RTB has already a big potential to win loyal customers for a competitive price." Pan is CPO and co-founder of madvertise and is responsible for product development and project coordination. Pan has wide-ranging experience in the mobile industry, gained during his previous roles at MindMatics and O2 Germany. At O2, he worked in the Mobile Data Division on the development and launch of the first mobile internet flat rate in Germany in addition to the realisation of GPS-based advertising. Pan studied Computer Science & Media at the Ludwig-Maximilians University, during which time he wrote a thesis on the subject of location based mobile advertising.