For over twenty years Frank Puscher works as a freelance journalist in the areas of ecommerce and online marketing. He trains c-level managers to enrichen their personal digital competence on a regular basis. Puscher started as member of the editorial staff of different publishing houses in germany including Burda and the tv station ProSieben. Since 2000 Puscher also works as conference moderator and holds talks throughout the european conference scene. Due to his journalistic background his talks and moderations are neutral, critical and sometimes casual and funny. Puscher wrote seven books on webdesign and usability. He lives near Cologne together with his family.