Dirk Kraus, CEO YOC

Dirk Kraus founded YOC in 2001 with a big vision and fascinated by the possibilities of the advertising industry. With YOC he realized his idea of linking users and brands through mobile devices and became one of the first entrepreneurs in mobile advertising. After completing his business studies at the renowned WHU Otto Beisheim School of Management, Dirk gained several years of experience in strategy development at Roland Berger Strategy Consultants. He positioned YOC as one of the leading providers in the market - his next mission is to establish VIS.X®, the company's own SSP, as the renowned platform for high impact programmatic advertising.