Arndt joined Smaato in 2017 and acts as the Chief Executive Officer. As one of digital marketing’s pioneers and thought leaders, Arndt brings to Smaato more than twenty years of executive-level experience in business leadership and digital marketing. Prior to joining Smaato, Arndt was CEO of publicly listed PubliGroupe AG in Lausanne, Switzerland, which he guided through its acquisition by Swisscom AG. Previously, Mr. Groth founded DoubleClick Germany and then went on to be DoubleClick’s VP Media Northern Europe. He has also been the CEO of InteractiveMedia CCSP AG, now a subsidiary of Stroeer SE & Co KGaA. His extensive digital marketing experience also includes leading the European expansion of Adconion Media Group, transforming it into one of the largest independent global marketing networks. He has also served as Managing Partner and Chief Executive Officer of ePages. He started his career on the publisher side at the Georg von Holtzbrinck Group and at Hutchison Mobile. Arndt served as the President of the BVDW (German Association of the Digital Economy), Germany’s leading digital business federation, for 10 years. Additionally, he co-founded one of the digital marketing industry’s most successful, well-known and largest annual trade shows – dmexco (aka OMD).
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