Sascha Dolling is Managing Partner at OMD Hamburg. Hejoined the agency in 2017 and has since been dedicated to evolving the agency´sdata driven marketing solutions. His main focus is to better link datamanagement, segmentation and programmatic implementation for all digitalcampaigns. Sascha is a digital expert and graduated media scientist. From 2014to 2017 he was Director Digital Media Optimization at G+J e|MS where he wasresponsible for setting up and evolving their programmatic advertising offer. Beforethat, he worked at Tchibo and the media agency pilot. Sascha is deputypresident for the Programmatic Advertising Group within BVDW. He is apassionate advocate of quality and transparency within the programmatic ecosystem.